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Challenge
Federal Express offers Public Seminars to educate customers to the essentials of moving hazardous materials.

Solution
Federal Express has a very powerful corporate identity. One that would dominate most literature and create the immediate impression of selling FedEx regular services. Since hazardous materials is a very important subject the design of this material needed to emphasize the subject and not focus exclusively on FedEx. In order to achieve this effect we used scale models and featured the colors of the hazardous materials emblems rather than the FedEx logo.

Credits
Co-designer with Dick Jacobs. Studio photography produced with Alan Mims of Memphis TN.