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Challenge
Help the company settle on a new name by presenting various development rationales and create a logo that resonates their involvement with satellite network delivery of client content.
Solution
Teleconferencing and live events for leadership training with an early emphasis on the celebrities of the business world made it obvious to me that LUMINARIES must be somehow employed or suggested in this group's new company name. LumiCore as a name is a direct outgrowth of this obvious connection.

It also became obvious that the logo for this company had to emphasize the satellite aspect of content delivery - which I thought would most simply be accomplished with a horizon that shows the curvature of a globe. I think the final logo does that quite handily.

 
 
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